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World Cup 2014 betting markets and odds from William Hill

This summer’s World Cup 2014 is not only a festival of incredible football action but also the perfect time to enjoy the very best in football betting.

You can of course expect to watch the world’s top football stars in Brazil this summer, from Lionel Messi to Cristiano Ronaldo and a whole lot more. You can also expect some of the most exciting markets when it comes to World Cup bets. Of course, you will find betting odds on straightforward options such as the tournament winner. The World Cup top goalscorer is also a perennially popular bet and gambling is likely to reach fever pitch in the build up to the final in the legendary Maracana Stadium in Rio De Janeiro on 13 July. However, there are more exciting and innovative options to enjoy when you bet with William Hill. From a huge range of odds on all individual matches to the outcome of each group and numerous team specials, there is plenty of betting fun to choose from.

Exciting tournament bets

  • World Cup tournament winner
  • One of the most popular bets, World Cup tournament winner is that team that is crowned world champions. Hosts Brazil are the current favourites with bitter rivals Argentina hot on their heels as second favourites. No European team has ever won the tournament in South America, but current champions Spain will be strong contenders and Germany are also likely to be among the challengers. If you are looking for a ‘dark horse’, then Belgium are a very strong, young team which could go far.

  • Golden Boot award
  • Betting on the World Cup top goalscorer is always a popular wager. The favourites have a distinctly South American flavour with Lionel Messi, his Argentinean team-mate Sergio Aguero, Brazil’s Neymar and Uruguay’s Luis Suarez all among the top tips. However, if Portugal go far then Cristiano Ronaldo is likely to be among those in the running. Germany’s Thomas Muller won the Golden Boot in 2010 and he is unlikely to give up his title lightly. Keep an eye out too for Belgium’s Romelu Lukaku and Italy’s maverick striker Mario Balotelli.

Top-class individual match betting and specials

There are plenty more exciting markets when it comes to World Cup 2014 betting at William Hill. Each and every match during the tournament is covered extensively with quite literally hundreds of options to choose from on each fixture, from the final score to the number of corners and cards.

  • World Cup final betting
  • The football world and beyond will come to a standstill on 13 July when the World Cup final takes place. Not only will you find a massive range of betting odds to choose from, but with William Hill you can also bet during the big match itself. Thanks to the ‘in play’ feature, you can have a flutter as the game unfolds and the odds fluctuate in front of your eyes, adding a whole additional level of excitement to your World Cup final experience.

  • Group and team specials
  • If you want a bet which lasts longer than an individual match but don’t want to wait until the end of the entire tournament for a result, then you can put money on the outcome of any individual group in the initial group stage. William Hill betting also offers exciting team specials. So England fans can bet on how far their team will progress and even who will be in Roy Hodgson’s squad!